Privacy Policy

Introduction

At Pura (operated through puraoutlet.com, "we"), your privacy is the foundation of our trust with you. This Privacy Policy explains how we collect, use, store, and protect your personal information when you browse our website, purchase our smart home fragrance diffusers, or use our subscription services. By engaging with our platform and products, you acknowledge your understanding of and consent to the practices outlined below.

Information We Collect

We adhere to the data minimization principle—collecting only information necessary to deliver and enhance our services. Your information falls into three categories:

1. Personal Information You Voluntarily Provide

  • Account & Order Details: When creating an account, placing orders, or subscribing, you may share your full name, shipping address (e.g., for delivery to your home), email address (such as service@puraoutlet.com for communications), and phone number.
  • Payment Information: To process transactions (in USD), we collect payment details (e.g., credit card numbers) which are handled by certified third-party payment processors—we never store complete payment credentials.
  • Subscription Preferences: Details about your favorite fragrances, delivery frequency, and account adjustments to fulfill monthly refill shipments and apply 20% subscriber savings.

2. Information Collected Automatically

  • Device & Usage Data: When accessing our website or using your Pura smart diffuser, we gather device identifiers (e.g., model, operating system), IP address, browser type, and usage logs (e.g., product pages viewed, scent scheduling activity, and app interaction).
  • Product Performance Data: Limited data about your diffuser’s functionality—such as battery status, fragrance usage levels, and connectivity logs—to support troubleshooting and improve product reliability. This data does not include content that identifies your personal habits beyond device operation.

3. Information from Trusted Third Parties

  • If you use a social media account to register, we receive only the limited information (e.g., display name) you authorize the platform to share.
  • Logistics partners provide shipping updates (e.g., fulfillment status, delivery tracking) to keep you informed about your order’s progress (1-3 day fulfillment, 6-12 day standard delivery, or expedited options).

How We Use Your Information

Your information is used exclusively for purposes aligned with the reason it was collected:
  • Fulfill Orders & Subscriptions: Process purchases, arrange free shipping, manage automatic refill deliveries, and apply subscriber discounts.
  • Support Product Functionality: Enable remote control of your diffuser (e.g., scent scheduling, intensity adjustments) and ensure device performance.
  • Deliver Customer Service: Respond to inquiries, assist with 60-day returns, and process refunds within 5-10 business days of return acceptance.
  • Improve Our Offerings: Analyze non-identifiable usage patterns to enhance our website, expand fragrance options, and refine smart device features.
  • Ensure Security: Verify account ownership, detect fraudulent activity, and protect against unauthorized access to your account.
  • Send Necessary Communications: Deliver order confirmations, subscription reminders, and service updates. You may opt out of non-essential communications at any time.

How We Protect Your Information

We implement industry-leading security measures to safeguard your data:
  • Encryption: All data transmitted between your device and our servers (including personal and payment information) is encrypted using SSL/TLS technology.
  • Access Controls: Only authorized team members with a legitimate business need may access your information, and they are bound by strict confidentiality obligations.
  • Secure Storage: Personal data is stored on protected servers with firewalls and regular security audits. We delete or anonymize data once it is no longer needed (e.g., after subscription cancellation and order record retention).
  • Third-Party Oversight: Our payment processors, logistics partners, and technology providers meet rigorous data protection standards, and we audit their practices regularly.

Sharing of Your Information

We never sell your personal information to third parties. We may share data only in these limited scenarios:
  • Service Providers: With partners assisting in order fulfillment (logistics), payment processing, and subscription management—these parties may use your information solely to perform services for Pura.
  • Legal Requirements: If compelled by law, court order, or to protect our legal rights (e.g., preventing fraud), we may disclose information as necessary.
  • Business Transitions: In the event of a merger, acquisition, or asset sale, your information may be transferred to the acquiring entity, with prior notice provided to you.

Your Rights & Controls

You have full control over your personal information:
  • Access & Correct: Log into your puraoutlet.com account to view or edit your personal details, subscription preferences, and order history.
  • Delete Data: Request account or data deletion by contacting service@puraoutlet.com. We may retain limited data for legal or record-keeping purposes.
  • Opt Out: Unsubscribe from non-essential emails via the "unsubscribe" link, or adjust notification settings in your account.
  • Data Portability: Request a copy of your personal information in a usable format by reaching out to our support team.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, or as required by law. For example:
  • Order information is retained until your return window (60 days) closes and any refunds are processed.
  • Subscription data is retained during your active subscription and for a reasonable period afterward to assist with future re-engagement.

Changes to This Policy

We may update this Privacy Policy to reflect service changes or legal requirements. When we make material updates, we will notify you via email or a prominent notice on our website. Your continued use of our services after updates constitute acceptance of the revised policy.

Contact Us

If you have questions, concerns, or requests about this Privacy Policy or your personal information, reach out to us:
  • Address: 431 Diamond Street, San Francisco California 94114, United States